Challenge

National footwear retailer looking to strengthen the relationship with its customers participating in the rewards program, and attract new customers to the rewards program.

Idea

Creatively enhance the customer experience with a mobile app. Deliver key features including: loyalty points tracking, rewards redemption, exclusive app deals, access to complete order history, order tracking, and easier returns with digital receipts.

Solution

With the development of an iOS and Android mobile app, Rack Room Shoes improved their capability to deliver quality solutions for customers. The retailer saw an average order value 40-50% higher for mobile app purchases than for mobile web purchases, a 20-25% higher conversion rate, and created a new channel for acquiring new Rewards members.

"The app has already begun to help us identify a more engaged customer and is providing us information that helps us better understand the lifetime value of our customers and to set better segments."

- Kevin McNall
Director - Digital Projects & Practices
Download the iOS or Andriod app today to shop, track orders, and Rewards, plus much more.

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